Reach the dog owners
who actually show up.
Pup Pass partners get featured in front of 1,000+ paying dog parents looking for places to bring their pup. It's free to join, free to participate, and built to drive real foot traffic — not coupon clicks.
1,000+
Paying dog parents on Pup Pass
25+
Partner venues across the metro
$0
Cost to participate
Why partner with Sidewalk Dog
The highest-intent dog-owner audience in the metro
Pup Pass exists for one reason: to put dog-friendly businesses in front of the dog owners most likely to walk in the door.
Foot traffic from paying members
Pup Pass members literally paid to find places like yours. They show up with their dogs, they spend money, and they come back. This isn't a discount-hunter audience — it's the most engaged dog-owner audience in the metro.
Free distribution across every channel
We feature partners in the Sidewalk Dog app, the weekly newsletter, on your city's directory page, in roundup articles, and across our social. You write the offer once. We market it everywhere.
No fees. No revenue share. No catch.
Partnership is free. You give passholders one small perk — a free pup cup, a free app, a free drink — and we drive the audience. That's the whole deal.
Loyal regulars, not one-time coupons
Each member can only redeem your offer once per season. The point is the first visit. Dog owners are creatures of habit — once they know your patio works for their pup, you're on the rotation.
“We had a ton of traffic come from the Pup Pass. We love it!”
Shane Lawler
Marketing Manager
How it works
From application to first redemption in under a week
The application takes about five minutes. Once we approve, you're live.
Claim your listing
Find your business in our directory and claim it. Takes about a minute.
Create a free offer
One simple perk for passholders — a pup cup, a free app, a free drink, whatever fits.
Set your dog policy
Tell members where dogs are welcome (patio, inside, both) so they show up confident.
Get featured
Once we approve, you're in the app, the next newsletter, and the season's marketing.
Already claimed? Apply for Pup Pass directly.
Who's a fit
If dogs are welcome, you're welcome
We partner with any local business where dog owners can show up with their pup — indoor, outdoor, or service-based.
What you get
A whole marketing team. For free.
Sidewalk Dog has spent years building the dog-owner audience in MSP. When you become a partner, that audience goes to work for your business.
- Featured profile in the Pup Pass mobile app
- Spotlight in the Sidewalk Dog weekly newsletter
- Premium placement on your city's directory page
- Inclusion in seasonal roundup articles and gift guides
- Social media mentions across Instagram and Facebook
- Optional inclusion in the printed Pup Pass guidebook
- Redemption analytics so you know what's working
- Direct line to the Sidewalk Dog editorial team
Frequently asked