Sniff out our current openings!
DIGITAL MARKETING MANAGER
Full-time — Minneapolis
Seeking an upbeat, strategic, and results-oriented pack player who can capture our voice with ease.
This pack member will play a crucial role in helping Sidewalk Dog achieve its growth goals and objectives. Initial focus will be to hit the ground running on growing our Chicago, Denver, and Seattle pet-parent audiences quickly, efficiently, and cost-effectively while continuing to grow and nurture our Minneapolis-St. Paul audience.
COVID-19 CONSIDERATIONS
We offer a flexible remote working policy and are striving to meet our employees where they work most effectively.
RESPONSIBILITIES
- Develop, execute, and oversee growth-focused cross-platform marketing strategies (email, paid social, website, etc.) for Sidewalk Dog’s four markets
- Produce analysis, insights, and visibility on performance through dashboards you create and maintain
- Assess current marketing databases and platforms to optimize effectiveness while researching and implementing new processes and vendor relationships that streamline operations
- Assist with market research strategy and database
- Work closely with Content Manager to write, edit, and distribute short-form content, both original and sponsored, across our digital channels
- Market our popular and growing collection of dog-friendly lists, guides, and other short-form evergreen and seasonal content, seeking opportunities to repurpose and syndicate when applicable
- Help reach potential advertisers and support B2B growth through marketing initiatives
- Build relationships with media outlets in our four target cities
- Collaborate with sales team in developing content ideas and deliverables for client proposals and provide clients with outstanding service and results
- Manage marketing intern(s)
- Continually analyze, simplify, and improve marketing processes
- Support the pack with a willingness to try on any hat and pitch in at any level at any time
QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, or related field
- Proven marketer who understands and has worked across the full digital marketing funnel for a minimum of 5 years
- Detail-oriented, analytical, and strategic thinker with expertise in performance tracking, measurement, and attribution
- Proven leader with a strong start-up mentality—excited to help grow and scale a business
- Solid understanding of audience targeting and segmentation
- Proficient in SEO best practices
- Ability to easily capture our voice (relatable, witty, irreverent)
- Positive, energetic, curious, and professional
- Exceptional time management skills and the ability to remain calm and solution-focused in times of change and ambiguity
- Must LOVE dogs (sharing a home with one isn’t required, but you gotta love ‘em!)
- Agency and/or media/publishing experience is a huge plus
- Extra kibble for applicants with design experience & Google Ads & Analytics certifications
COMPENSATION
- $65-75K, commensurate with experience
TO APPLY
To apply, send your resume, cover letter, salary requirements, and start-date availability to careers@sidewalkdog.com with the subject line “MM App: <First and Last Name>.” Cover letters should include specific examples of how your skills and experiences meet or exceed the skills and experiences required.
Applications will be reviewed on a rolling basis.
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MARKETING INTERN
Part-time — Chicago, Denver, Minneapolis, and Seattle
We’re not currently hiring, but we’d ruv to hear from you! Send us your resume for future consideration.
. . .
CONTENT INTERN
Part-time — Chicago, Denver, Minneapolis, and Seattle
We’re not currently hiring, but we’d ruv to hear from you! Send us your resume for future consideration.
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