RESPONSIBILITIES

• Develop, execute, and oversee growth-focused cross-platform marketing strategies (email, paid social, website, etc.) for Sidewalk Dog’s four markets 
• Produce analysis, insights, and visibility on performance through dashboards you create and maintain
• Assess current marketing databases and platforms to optimize effectiveness while researching and implementing new processes and vendor relationships that streamline operations 
• Assist with market research strategy and database
• Work closely with Content Manager to write, edit, and distribute short-form content, both original and sponsored, across our digital channels
• Market our popular and growing collection of dog-friendly lists, guides, and other short-form evergreen and seasonal content, seeking opportunities to repurpose and syndicate when applicable
• Help reach potential advertisers and support B2B growth through marketing initiatives
• Build relationships with media outlets in our four target cities
• Collaborate with sales team in developing content ideas and deliverables for client proposals and provide clients with outstanding service and results
• Manage marketing intern(s)
• Continually analyze, simplify, and improve marketing processes 
• Support the pack with a willingness to try on any hat and pitch in at any level at any time

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or related field
• Proven marketer who understands and has worked across the full digital marketing funnel for a minimum of 5 years
• Detail-oriented, analytical, and strategic thinker with expertise in performance tracking, measurement, and attribution
• Proven leader with a strong start-up mentality—excited to help grow and scale a business
• Solid understanding of audience targeting and segmentation
• Proficient in SEO best practices
• Ability to easily capture our voice (relatable, witty, irreverent)
• Positive, energetic, curious, and professional
• Exceptional time management skills and the ability to remain calm and solution-focused in times of change and ambiguity
• Must LOVE dogs (sharing a home with one isn’t required, but you gotta love ‘em!)
• Agency and/or media/publishing experience is a huge plus
• Extra kibble for applicants with design experience & Google Ads & Analytics certifications

COMPENSATION 

• $65-75K, commensurate with experience

TO APPLY

To apply, send your resume, cover letter, salary requirements, and start-date availability to careers@sidewalkdog.com with the subject line “MM App: <First and Last Name>.” Cover letters should include specific examples of how your skills and experiences meet or exceed the skills and experiences required.

Applications will be reviewed on a rolling basis.
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MARKETING INTERN