DIGITAL MARKETING MANAGER

Full-time — Minneapolis (currently WFH, transitioning to hybrid in Fall 2021)

Seeking an upbeat, strategic, and results-oriented digital expert who can capture our relatable, irreverent voice with ease.

This pack member will play a crucial role in helping Sidewalk Dog achieve its B2C and B2B growth goals and objectives. Initial focus will be on growing our local and national audiences quickly, efficiently, and cost-effectively.

RESPONSIBILITIES

• Develop, execute, and manage cross-platform marketing strategies (including email, organic social, and paid media) to grow Sidewalk Dog’s local and national audiences and advertiser client base
• Produce analysis, insights, and visibility on performance through dashboards you create and maintain
• Market our popular and growing collection of dog-friendly lists, guides, and other evergreen and seasonal content, seeking opportunities to refresh, repurpose, and syndicate when applicable
• Market products in our online shop, including our popular Dog-Friendly Passes
• Collaborate with sales team to develop ideas for client proposals and provide clients with outstanding results and reporting
• Build relationships with other media outlets and influencers
• Continually analyze, simplify, and improve marketing processes 
• Support the pack with a willingness to try on any hat and pitch in at any level at any time

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or related field
• Proven marketer who understands and has worked across the full digital marketing funnel for a minimum of 5 years
• Detail-oriented, analytical, and strategic thinker with expertise in performance tracking, measurement, and attribution
• Ability to easily capture our relatable, irreverent voice
• Strong start-up mentality—excited to help grow and scale a business
• Proficient in SEO best practices
• Exceptional time management skills and the ability to remain calm and solution-focused in times of change and ambiguity
• Must love dogs (sharing a home with one isn’t required, but you gotta ruv ‘em!)
• Agency and/or media/publishing experience is a huge plus
• Extra kibble for applicants with design experience & Google Ads & Analytics certifications

COMPENSATION 

• $70-80K, commensurate with experience

TO APPLY

To apply, send your resume, cover letter, salary requirements, and start-date availability to careers@sidewalkdog.com with the subject line “MM App: <First and Last Name>.” Cover letters should include specific examples of how your skills and experiences meet or exceed those required.

Applications will be reviewed on a rolling basis.