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Sniff out our current openings!

DIGITAL MARKETING MANAGER

Full-time — Minneapolis

Seeking an upbeat, strategic, and results-oriented pack player who can capture our voice with ease.

This pack member will play a crucial role in helping Sidewalk Dog achieve its growth goals and objectives. Initial focus will be to hit the ground running on growing our Chicago, Denver, and Seattle pet-parent audiences quickly, efficiently, and cost-effectively while continuing to grow and nurture our Minneapolis-St. Paul audience.

COVID-19 CONSIDERATIONS

We offer a flexible remote working policy and are striving to meet our employees where they work most effectively.

RESPONSIBILITIES

  • Develop, execute, and oversee growth-focused cross-platform marketing strategies (email, paid social, website, etc.) for Sidewalk Dog’s four markets 
  • Produce analysis, insights, and visibility on performance through dashboards you create and maintain
  • Assess current marketing databases and platforms to optimize effectiveness while researching and implementing new processes and vendor relationships that streamline operations 
  • Assist with market research strategy and database
  • Work closely with Content Manager to write, edit, and distribute short-form content, both original and sponsored, across our digital channels
  • Market our popular and growing collection of dog-friendly lists, guides, and other short-form evergreen and seasonal content, seeking opportunities to repurpose and syndicate when applicable
  • Help reach potential advertisers and support B2B growth through marketing initiatives
  • Build relationships with media outlets in our four target cities
  • Collaborate with sales team in developing content ideas and deliverables for client proposals and provide clients with outstanding service and results
  • Manage marketing intern(s)
  • Continually analyze, simplify, and improve marketing processes 
  • Support the pack with a willingness to try on any hat and pitch in at any level at any time

QUALIFICATIONS

  • Bachelor’s degree in Marketing, Communications, or related field
  • Proven marketer who understands and has worked across the full digital marketing funnel for a minimum of 5 years
  • Detail-oriented, analytical, and strategic thinker with expertise in performance tracking, measurement, and attribution
  • Proven leader with a strong start-up mentality—excited to help grow and scale a business
  • Solid understanding of audience targeting and segmentation
  • Proficient in SEO best practices
  • Ability to easily capture our voice (relatable, witty, irreverent)
  • Positive, energetic, curious, and professional
  • Exceptional time management skills and the ability to remain calm and solution-focused in times of change and ambiguity
  • Must LOVE dogs (sharing a home with one isn’t required, but you gotta love ‘em!)
  • Agency and/or media/publishing experience is a huge plus
  • Extra kibble for applicants with design experience & Google Ads & Analytics certifications

COMPENSATION 

  • $65-75K, commensurate with experience

TO APPLY

To apply, send your resume, cover letter, salary requirements, and start-date availability to careers@sidewalkdog.com with the subject line “MM App: <First and Last Name>.” Cover letters should include specific examples of how your skills and experiences meet or exceed the skills and experiences required.

Applications will be reviewed on a rolling basis.
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MARKETING INTERN

Part-time — Chicago, Denver, Minneapolis, and Seattle

We’re not currently hiring, but we’d ruv to hear from you! Send us your resume for future consideration.
. . .

CONTENT INTERN

Part-time — Chicago, Denver, Minneapolis, and Seattle

We’re not currently hiring, but we’d ruv to hear from you! Send us your resume for future consideration.
. . .