Advertise with Sidewalk Dog

Influence pet parents.

Advertise with Sidewalk Dog – the media partner leading brands love.

A beloved and trusted resource for affluent and discerning pet parents, we offer full-scale Digital Marketing Solutions to help your business start, grow, and expand.

Our not-so-secret weapons? Emotionally compelling content in our signature voice—friendly, witty, and irreverent; unGoogleable intelligence (like that restaurant that has a dog menu or that coffee shop that donates tips to rescues); and off-the-charts user engagement, ensuring our partners stay competitive in today’s digital market.

Advertise with Sidewalk Dog and you’ll gain access to our national network of hyper-local websites to give you extensive or highly targeted reach with unparalleled results today!

“Sidewalk Dog’s copy is clever, engaging, and always on message.”


Multi-Platform, Perpetual Engagement for Brands

All packages available both nationally or for individual markets, unless otherwise stated.

Display Ads

Generate awareness with always-on promotion on our website.

Dedicated Eblast Packages

Increase category leadership through a 100% share-of-voice email. Cross-promoted on our social platforms.


Jump ahead of the competitors via our Enewsletter. With options to sponsor sections, run Display Ads, or our custom Announcement Bar, it’s used by the best brands to generate leads, conduct market surveys and more.

Signature & Custom Contests

Achieve out-of-this-world engagement, increase brand awareness, collect opt-in emails, showcase products, and drive sales with our popular contests. Each contest is promoted across all social media channels.

Giveaway Packages

Build social virality with our #FreeStuffFriday Giveaway Package or generate leads with our Featured Giveaway Package.

Featured Article Packages

Increase your authority and brand trust through our Featured Article Package. Our search-engine-optimized sponsored articles serve as a perpetual resource that pet parents keep coming back to. Articles live on our website and are shared in our e-newsletter and social media channels.

Dog-Friendly Passport Sponsorships

Connect directly with active dog parents by sponsoring one of our Dog-Friendly Passes. Our Brewery Passes bring dog owners and pooch-loving taprooms together. Local market availability only.

Social Media Campaigns

Put your brand front and center of our exclusive fan-base of early adopters and social influencers with a social media campaign. With a reach of over 85,000 of our loyal fans.

Custom Content

Custom content for brands to use on their owned channels.

“Sidewalk Dog knocked our socks off with results of our campaign, combined with their industry knowledge. They exceeded our wildest expectations!”

Spuds Mackenzie Pet Food

About Our Audience

Sidewalk Dog Media has cultivated a highly desirable consumer base of extremely engaged pet owners.

  • 80% Female
  • 72% are 25-54 years old
  • 27% have HHI > $100,000

And we out-index everyone on pet ownership with a tail-thumping 1391 index rating.

Advertise with Sidewalk Dog

“Within minutes of Sidewalk Dog sending out our survey, we received hundreds of responses. They led all our channels, including TV and radio.”

Animal Humane Society

Trusted Media Partner Of

NutriSource KONG Radisson RED Nulo Invisible Fence Banfield Pet Hospital Vetdiet Kurgo Chuck & Don's Tito's