Influence pet parents.
Sidewalk Dog – the media partner leading brands love.
A beloved and trusted resource for affluent and discerning pet parents, we offer full-scale Digital Marketing Solutions to help your business start, grow, and expand.
Our not-so-secret weapons? Emotionally compelling content in our signature voice—relatable, witty, and irreverent; unGoogleable intelligence (like that restaurant that has a dog menu or that coffee shop that donates tips to rescues); and off-the-charts user engagement, ensuring our partners stay competitive in today’s digital market.
Use our national network of hyper-local websites to give you extensive or highly targeted reach with unparalleled results today!
“Sidewalk Dog’s copy is clever, engaging, and always on message.”
Bissell
Multi-Platform, Perpetual Engagement for Brands
All packages available both nationally or for individual markets, unless otherwise stated.
Display Ads
Generate awareness with always-on promotion on our website.
Dedicated Eblast Packages
Increase category leadership through a 100% share-of-voice email. Cross-promoted on our social platforms.
Enewsletter
Jump ahead of the competitors via our Enewsletter. With options to sponsor sections, run Display Ads, or our custom Announcement Bar, it’s used by the best brands to generate leads, conduct market surveys and more.
Signature & Custom Contests
Achieve out-of-this-world engagement, increase brand awareness, collect opt-in emails, showcase products, and drive sales with our popular contests. Each contest is promoted across all social media channels.
Giveaway Packages
Build social virality with our #FreeStuffFriday Giveaway Package or generate leads with our Featured Giveaway Package.
Featured Article Packages
Increase your authority and brand trust through our Featured Article Package. Our search-engine-optimized sponsored articles serve as a perpetual resource that pet parents keep coming back to. Articles live on our website and are shared in our e-newsletter and social media channels.
Dog-Friendly Passport Sponsorships
Connect directly with active dog parents by sponsoring one of our Dog-Friendly Passes. Our Brewery Passes bring dog owners and pooch-loving taprooms together. Local market availability only.
Social Media Campaigns
Put your brand front and center of our exclusive fan-base of early adopters and social influencers with a social media campaign. With a reach of over 85,000 of our loyal fans.
Custom Content
Custom content for brands to use on their owned channels.
“Sidewalk Dog knocked our socks off with results of our campaign, combined with their industry knowledge. They exceeded our wildest expectations!”
Spuds Mackenzie Pet Food
About Our Audience
Sidewalk Dog Media has cultivated a highly desirable consumer base of extremely engaged pet owners.
- 80% Female
- 72% are 25-54 years old
- 27% have HHI > $100,000
And we out-index everyone on pet ownership with a tail-thumping 1391 index rating.
“Within minutes of Sidewalk Dog sending out our survey, we received hundreds of responses. They led all our channels, including TV and radio.”
Animal Humane Society
Trusted Media Partner Of
